In a strategic move that blends Spanish brand prestige with Chinese engineering prowess, the automotive group EBRO Motors Group is set to launch its full vehicle lineup in Croatia. Partnering with the established Croatian distributor Auto Hrvatska, the brand will offer a range of SUVs equipped with petrol, hybrid, and plug‑in hybrid powertrains, all built on the platform of China’s renowned Chery manufacturer.
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Who Is EBRO Motors?
Founded over a decade ago, EBRO has evolved from a niche Spanish automotive player into an international brand with operations in Portugal, Bulgaria, and now the Balkan region. The company’s flagship plants are located in Barcelona, where the latest factories are dedicated to high‑quality production for both domestic and export markets.
The partnership with Chery provides EBRO with a modern, cost‑effective technology base while retaining Spanish design and marketing flair. This collaboration allows EBRO to offer vehicles that match European quality standards but at competitive price points.
Strategic Partnership With Auto Hrvatska
On 15 July 2026, a formal agreement was signed in the EBRO headquarters in Barcelona, involving:
- Rafael Ruiz, Chairman of EBRO Motors Group
- Pedro Calef, Chief Executive Officer of EBRO Motors
- Xu Jiangsheng, Board Member from Chery
- Alen Vuksan‑Čusa, Chief Executive Officer of the Auto Hrvatska Business Group
- Goran Banđen, Director of Auto Hrvatska Importer
Auto Hrvatska, operating across Croatia, Slovenia, Bosnia and Herzegovina, and North Macedonia, boasts over 800 employees and operates 33 locations. Through this network, the new brand will have robust sales, financing, and after‑sales service coverage in the region.
The agreement marks a key milestone for EBRO’s expansion strategy, following successful entries into Portugal and Bulgaria. It also confirms the brand’s commitment to growing in markets that value local partnership and European manufacturing virtues.
Market Entry and Vehicle Offering
December 2026 is earmarked for the official launch in Croatia, with the full SUV lineup introduced first. The models include:
- S400 – Entry‑level SUV with petrol, mild‑hybrid, and plug‑in hybrid options
- S700 – Mid‑range SUV targeting family buyers
- S800 – Premium SUV featuring advanced infotainment and safety systems
- S900 – Top‑tier flagship SUV with high‑modality technology
Among these, the S400 and S700 are expected to generate the most interest due to their blend of affordability, efficiency, and modern design.
Technology and Safety Certifications
All vehicles will be manufactured in Barcelona, utilizing Chery’s proven chassis and powertrain technology. This collaboration ensures that the vehicles meet EURO NCAP safety standards. While the brand is new to the European market, early test results suggest that the platform delivers safety ratings comparable to those of established European makers.
Consumers will benefit from:
- State‑of‑the‑art hybrid systems that optimize fuel economy
- Plug‑in hybrid models that provide electric‑only ranges up to 50 km
- Advanced driver assistance systems, including adaptive cruise control and lane‑keeping assist
- Connectivity features with over‑the‑air updates
What This Means for Croatian Buyers
For Croatian motorists, the introduction of EBRO brings a new set of choices that combine:
- European‑grade manufacturing and quality control
- Competitive pricing thanks to cost savings from Chery’s platform
- A comprehensive after‑sales network via Auto Hrvatska
- Flexible financing options tailored to local market conditions
Customers can expect full warranty coverage identical to that offered in the Spanish market, a testament to EBRO’s confidence in the durability of its vehicles.
Future Outlook
EBRO intends to scale its presence beyond Croatia and Slovenia. With the foundation already laid through high‑capacity production in Barcelona, the brand is well positioned to tap into the wider Central and Eastern European markets.
“Entering the Croatian and Slovene markets is a pivotal step in our international growth strategy,” said Rafael Ruiz. “We are committed to extending our reach while maintaining the core values that define the EBRO brand.”
Alen Vuksan‑Čusa added, “Partnering with EBRO enhances our portfolio and strengthens our standing as one of the leading automotive groups in Croatia. Our customers will appreciate the blend of European production standards, cutting‑edge technology, and competitive pricing.”
Conclusion
The arrival of EBRO in Croatia represents a fusion of Spanish heritage and Chinese technological innovation. Supported by Auto Hrvatska’s extensive distribution network, the brand is poised to offer a lineup that caters to performance, value, and sustainability. As the launch date approaches, both local consumers and industry observers should keep a close eye on how this unique collaboration shapes the region’s automotive landscape.
